The Roero is situated in the northeasternmost part of the province of Cuneo and it owes its name to an ancient family that held the district as a feudal possession. The sandy soil of the Roero hills yields an intense red wine that quickly attains good balance while the others require aging.
The pride and tenacity of the producers now constitute the most important factors in the development of winemaking in the Roero. There has been a major upsurge in experimentation, greater attention to selection and more controls over and refinement of production with the new generation. That modern mentality offers consumers a wide choice and fine quality.
The Roero received its Denominazione di Origine Controllata in 1985.