Monte Conero, a mountain that overlooks the city of Ancona, appears to have derived its name from the Greek word for the "arbutus" (strawberry tree) or marine cherry, which grows spontaneously and in considerable abundance on the slopes of this promontory of the Marches.
The Rosso Conero, which was admitted to the ranks of DOC products in 1967, is made primarily from the Montepulciano variety. The variety is grown in central-southern Italy and especially in the Marches and the Abruzzi. While it has the same name as the town in southern Tuscany, the grape is considerably different from those used in the production of Vino Nobile di Montepulciano.