The Bianchello del Metauro is one of the most traditional white wines of the Marches. It takes its name from Bianchello (or Biancame or Biancuccio), a white-grape subvariety or clone of Greco, that is found only in the Marches and in some ways resembles Trebbiano toscano.
The wine's reputation steadily grew and it is now known far from the gentle slopes of the hills of the Marches. It was entirely appropriate, therefore, that, when the DOC system was established in 1969, Bianchello would almost immediately be received into the program.