The Langhe like the old West: mysterious, sun-blessed moorland, and hills which are still wild and untamable despite the Cartesian logic of their division into rows of vines.
An El Dorado. A frontier land with its own gold rushes, pioneers, family sagas, gambles that paid off and hard-earned fortunes, and blood ties that develop into deep roots.
The history of the Ceretto brand has all of this: three generations whose mission for more than seventy years has been excellence in wine, ambassador of Piedmont and Italy throughout the world.
It was Riccardo, the founder, who decided to harness the creative energy of a unique region by planting the first vineyards and setting up the original nucleus of the family firm in Alba.